Refuse and Zero Waste
Refusing freebies and the waste they generate is a crucial part of the zero waste lifestyle. Indirect waste, such as tote bags, pens, magazines, stickers, perfume strips, business cards, plastic water bottles, postcards, pamphlets, junk mail, tee shirts, umbrellas, and countless other solicited items, all contribute to the overwhelming amount of waste that we generate as consumers. Even bonus products that companies often offer for free or at a discounted price with a required purchase or membership fall into this category.
As consumers, we are constantly bombarded with various items from different companies, all in an attempt to gain our attention and money. Unfortunately, these marketing tactics often result in a significant amount of waste. The materials that go into making these goods are generally plastic and low-quality, resulting in flimsy and poorly designed items. While there may be some more expensive and well-made options available, the vast majority are not. These items may look good on a display table, but once they are taken and used, they tend to break or fall apart quickly.
It's been said that the average promotional product sits in front of someone longer than a digital ad or pop-up ad, and that they have a more lasting effect, staying in a person's consciousness longer, and thus prompting a sale or membership. It's also said that these branded items are valued as an act of kindness, a gift made to make potential or existing customers feel appreciated and cared for.
However, as consumers, we must reevaluate these little acts of kindness and consider the environmental impact they have. Businesses, too, need to rethink their promotional strategies if we are ever going to end the war on trash. In the zero waste culture, our job is to just say no with a smile, and to actively seek out alternative ways to get our business or show our appreciation for their loyalty.
One way to do this is by calling companies and asking them to take you off of their mailing lists, and refusing items that we don't need or want. It may require a little extra effort, but it's a small price to pay for the greater goal of reducing waste and conserving resources.
Refusing freebies and the waste they generate is a crucial part of the zero waste lifestyle. By actively choosing to refuse items we don't need or want, and by encouraging businesses to rethink their promotional strategies, we can make a significant impact on reducing waste and conserving resources.
